PUBG MOBILE CAMPUS CLUB

CAMPUS CLUB

PUBG Mobile bringing the action to universities across the MENA region. BME teamed up with Tencent to give an opportunity to university students to shine and even take the first step in their careers by becoming PUBG Mobile ambassadors.

Four different on-ground activations at four different universities running at the same time.

BME delivered:

○ On-ground activation production and management
○ On-ground coverage (photography & videography)
○ Collaborations with gaming and mainstream media outlets
○ Talent management
○ Creative campaign production and digital adaptaion
○ Organized competitive tournament with a large prize pool
○ Streaming the tournament finals on Twitch
○ 2.5M impressions on social media

2.5M

Impressions on social media